Last year, EA Sports introduced the long-awaited Online Franchise mode in Madden NFL 10. But if you wanted to play it, you had to either buy the game new and type in a one-time-use code that came in the box, or pay $10 for a code. This year, EA Sports is extending that policy across all of its games, and now, the code won't merely unlock a single online mode -- it's a gatekeeper for online play altogether.